Peach John is a mainly catalogue retailer of cute and girly lingerie, apparel, and accessories. Check out their official website and online store (in Japanese)! At first glance, they seem like a much tamer Japanese version of Victoria's Secret, until I learned their targeted demographics are teens and ladies in their 20s, according to Wikipedia. Yes, tame for the ladies in their 20s, but for teens too?!? Woh. I suppose the teens in the states are wearing Victoria's Secret too, so I shouldn't be too surprised. I guess kids do grow up fast these days.
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